The 2023 South China Daily-Use Articles Trade Fair, held in Guangzhou from September 22 to 24, was an exceptional event that transcended traditional exhibition formats. A highlight of the fair was the "Super Trendy National Products Tour," which offered an exciting shopping experience through a diverse range of domestic goods. Additionally, the event collaborated with over 100 influencers from popular platforms like Douyin and Xiaohongshu. These influencers visited the fair to create engaging content through activities like "check-in" and "cloud browsing" at the event, significantly enhancing the fair's outreach and visibility. This strategic integration with social media influencers not only amplified the fair's exposure but also facilitated mutually beneficial growth for the event, the influencers, and the showcased brands.
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